They should address the following issues — Prepare comprehensive report for Mario which you outline and analyze possible revenue
Business & ManagementMarketingWorked Solution
Prepare a comprehensive report for Mario in which you outline and analyze the possible revenue models that ASIB might use for its Web site. You should address the two journals as separate issues. Your report should provide the basis for a presentation to the ASIB executive board and should include specific recommendations where possible.
The Association for the Study of International Business (ASIB) is an organization of researchers, professors, and business executives interested in the study, analysis, and promotion of business activities beyond domestic borders. Mario DiPonetti, ASIB's executive director, has hired you as a consultant to help him map out a future Web revenue strategy for the association.
SOLUTION
They should address the following issues.
🔒
Unlock the complete assignment
You are viewing the free preview. Purchase this assignment once to reveal the complete resource.
$9.99 USD
Secure checkout is completed by Stripe.
Annals of International Business
At issue is whether Mario should consider the EBSCO contract or allow ASIB to create and manage its own subscription Web site. The EBSCO contract would provide guaranteed income with no additional costs. In-house creation of a Web site would require extra staff and equipment, in addition to overhead costs. Note that if the Web site is a success, then ASIB could potentially realize higher earnings than that offered by EBSCO.
International Business Today
There are several possible revenue models for International Business Today. First is the Web access only subscription model. Another is to offer only the best stories from the print edition copied online and sell advertising to accompany the articles. Another model mentioned is to offer only partial stories online, with the full stories available to paying subscribers. Students should compare the strengths and weaknesses of each model from the perspective of potential earnings, potential risks and losses, additional resources required to implement each plan, and potential impact of each model on the print edition and other ASIB activities.